Now you might have already chosen your brand or blog’s name which is great. Or you might be tossing around some ideas that you don’t totally Love but you’re eager to get started!
In either case, this how-to post will help you:
* To pick between using a brand name or your personal name
* To choose your brands name if you have No Idea where to start
* Make sure you choose a great name from the start! (and won’t need to rebrand a little later)
When you’re choosing your brand’s name; choose a unique or original name – it’s the most crucial step is standing out online.
1. How To Choose Between Using a Brand Name or Your Personal Name
Now after reading that last sentence you’ll probably have a clear gut reaction of which way your going to go! As someone who’s generally quite shy around people I don’t know, I feel like I couldn’t use my personal name “Jessica Stott” as my brand name! jessicastott.com just doesn’t do it for me. But more than that I wanted to use wording to evoke my brand instantly.
On the other hand using your personal name is super popular and works really well to create authenticity and realatebility with your audience.
It’s really up to you which way you’d like to go – there’s no right or wrong. Here’s the main differences to get you thinking:
Building a personal brand
You are essentially The Brand
Authentic and relateable
Flexible products and services
Great for solopreneurs
Great if you would like to develop a speaking career
Your personal brand won’t state what to do or who you serve
Harder to sell a personality-based business
Building a blog business brand
The brand you create is The Brand
Can seem impersonal
Not as flexible if you’re niche, products or services change and evolve
Easier to sell
Easier to step away from and allow a team to run
2. How To Pick Your Brands Name Even If You Have No Ideas
If you have no idea where to start, grab the naming worksheet that’s included this lesson and start brainstorming!
Write a list of all the words that relate to your niche, adjectives, verbs, phrases you like, words that convey your brands mood and tone, words that explain what your brands about.
What value does your brand provide to others?
What three words do you want people to associate with your brand?
Which brand or blog names do you love? Is there anything about them that strikes you as similar?
Then play around by mixing and matching the words together to create some unique combinations!
Once you’ve hopefully found a name you love, or a couple of ideas or phrases that you’re drawn to it’s time to check them against our naming criteria to find the best name for you and your brand from the start.
3. How To Choose a Great Name From The Start
(if you’ve chosen to use your personal name as your brand name, awesome you’re all clear to skip this step.)
Over the years I’ve come up with about 5 brand names for different ventures that I’ve pursued. For me, naming comes fairly easily. I do my naming exercises and tend to have I gut instinct about one immediately I Know that’s the name. But, just recently i leaned the hard way to do a little extra checking to make sure you have the right name from the start! For me, my name’s undoing was SEO (something you might not think to check before choosing our name) but more on that soon.
Renaming down the track is such a pain because you have to update everything: from your logo, to your social channels, to your domain (not to mention transferring your site to your new domain) – all effort you could be spending by growing the right brand name from the start!
Since I just went through this recently I have some tips to get it right from the get go:
* Does this name reflect your niche?
* Does this name attract your desirable target audience?
* Does this name have any negative feelings that could turn your audience off?
If your brand name has made it this far, awesome! It sounds like its a great fit. Now we’ll just check that it’s a good strategic pick too:
The Intellectual Property Check
* Does this name infringe on any Trademarks?
Now if you’re creating a blog this shouldn’t be anything to worry about yet. But one day you might like to turn your blog into a business. You might like to even have a book deal, create your own line of products or start your unique empire. Who knows where this journey could lead!
To find out, just do a quick trademark search:
World Intellectual Property Organization
United States Trademark Search
Australian Trademark Search
Or type into Google “(Your Countries Name) Trademark Search”
If it produces no results, awesome. But if it does, it’s probably best to pick your another name.
The Online Check
* Is your brand name a high ranking keyword?
This is where i came unstuck. And it really screwed me for search. A few months after SEOing my site “Boutique Web Design Studio” I checked my Google raking status and I wasn’t even on the 1st page for my own brand name. OMG … (And I knew if I wasn’t ranking on the first page, I basically wasn’t even on Google)
So what happened? My brand name was my competitors keyword. Dun Dun.
After investigating I decided I couldn’t compete and secure the #1 spot. For my brand Boutique Web Design Studio I was in too deep to re-brand, it just wasn’t an option with my theme customers but at the same time I couldn’t expand and grow my brand if I was invisible to search! I decided the best way to move forward was to create a whole new brand … this brand; Sugar+Code! (but omg I was starting from scratch again and I don’t wish that upon anyone!)
Type this name into Google and it will bring up the top ranking results. Now if your ideal brand name is highlighted in their title and description it’s a good chance that’s one of their keywords.
* Do a Google search for your potential brand name
Do you see your competitors in your niche? or are the search results quite unrelated to your niche?
* Do a search in the Google keyword planner for your potential brand name
Whats the search volume like?
The lower the better – that way your brand name is unique and original
A phrase that people are already searching for in high volumes is a warming sign for this potential brand name
* Is that domain name available?
Go to namecheap.com (affiliate link) and type in your ideal brand name followed by .com
Yes you can choose a different domain such as .net or . xyz or .pin but I still believe a .com (called a top level domain) is the proffered choice.
When you’re choosing your brand’s name; choose a unique or original name – It cuts through the competition and will make it so much easier for your brand to be found online!
I hope those naming steps I’ve developed in my own journey are of value to you as well!
Let me know in the comments if you have any advice of your own for picking the perfect brand name?
Cheering you on,