How to Connect Mailchimp to Genesis eNews Extended Plugin

Let’s connect your Mailchimp newsletter opt-in form to your blog using the free Genesis eNews Extended plugin.

You can add MailChimp forms easily with various plugins available, but a lot of Genesis Child Themes have gorgeous styling for email sign up forms built-in. Like ours do!

How To Connect ConvertKit To Genesis eNews Extended
Genesis eNews Extended with Theme Styling

How to add a Mailchimp email sign up form to a genesis WordPress website

1 | Genesis eNews Extended

1. From your WordPress dashboard, navigate to Plugins > Add New

2. Install and activate the plugin Genesis eNews Extended

3. Navigate to Appearance > Widgets

4. Drag the widget “Genesis eNews Extended” to your desired location such as the Primary Sidebar widget.

2 | Connect Your List

1. Log in or sign up for Mailchimp and go to “Lists” > “ Signup Forms” > “Embedded Forms”

2. Copy/Paste the code into a separate text editor, such as ‘ TextEdit’ (Mac) or ‘Notepad’ (Windows).

3. There’s a short snippet of highlighted code that we need that is about 9 lines down

For example <form action=”//;id=17b764e3d5” method=”post” id=”mc-embedded-subscribe-form” name=”mc-embedded-subscribe-form” class=”validate” target=”_blank” novalidate>

6. Navigate back to “Appearance” > “Widgets” and paste the highlighted portion of the code into the ‘Form Action’ field of the widget.

If you need any help regarding this, please contact your email marketing provider directly so that can give you specific support and instruction.

To add a ‘First Name’ field, type ‘FNAME’
To add a ‘LAST NAME’ field, type ‘LNAME’ (optional)
To add an ‘E-Mail Address’ field, type ‘EMAIL’
To add a Submit Button, type youre preferred ‘Sign Up’ ‘Subscribe’ or ‘Yes Please’

7 . Save!

Now your email opt-in is configured, all new subscribers’ email addresses will get pushed to your list!

(It is always a good idea to check this though, by going to the front end of your site and signing up yourself)

If you would like to add multiple email opt-in forms throughout the your site; the set up for each opt-in widget form is exactly the same.

How to deliver an opt-in freebie with Mailchimp

After someone opts in to receive your email campaigns, you can send them a final welcome email to confirm their subscription and share an exclusive offer or file.

1. Navigate to Lists  > Select the drop-down menu for your list, and click Signup forms.

How to Connect Mailchimp to Genesis eNews Extended Plugi2

2. Select Form builder > final welcome email from the Forms and response emails drop-down menu near the top of the page.

How to Connect Mailchimp to Genesis eNews Extended 4

3. On the ‘Build It’ tab, click inside the dashed lines to open the editor.

4. Type some text, like “Download your freebie” and highlight it and select the link icon.

5. In the Insert or Edit Link modal, choose File from the drop-down menu and upload your file.

6. Save & Close!

Need some help designing your opt-in pages? Check out our gorgeous templates.

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