Siena Style

Set up and restyle your theme to your branding with the below theme tutorials



Bonus course - build a blog babe

This theme also comes with instant access to my Build a Blog Babe Course which walks you through step by step video tutorials so that you can launch your blog quickly and confidently.

is wordpress right for me?

There are few main platform / options out there to launch your blog or website, including; WordPress, Squarespace, Wix, Weebly, Shopify, etc.

You might be thinking, before I go about investing all this time and energy, is WordPress the right platform for me?

And it's a great question to ask before you dive in!

If your looking to create a professional and stylish online presence, especially one that is SEO-friendly and adaptable to new features, I recommend WordPress wholeheartedly. Here's a short summery of the benefits:

  • WordPress powers about 24% of the all sites on the internet
  • You own the rights to your website
  • Cost effective (especially so if you evolve in having multiple sites / landing pages / sales pages)
  • Extensive control over your site(s)
  • Extensive design & functionality
  • It’s extremely powerful & adaptable to features

You can read more about why I think WordPress is awesome here.

From a designers perspective – it’s vital your client’s web platform will be SEO-friendly, secure, adaptable to new features and technologies that the future may bring, and able to manage their site themselves. WordPress delivers in all these areas.

Regardless of if you choose WordPress or not as your web platform, I'd recommend going with whichever will suit your needs best and is the right option for you 🙂

domain and hosting

The first step in starting a website or blog is to register a domain name and hosting.

I recommend BluehostThey are a full provider of domains, hosting and SSL certificates.

They offer affordable and trustworthy site hosting for $3.95 per month for a single website, or $5.95 for Unlimited sites!

Their hosting is super affordable & you can get a free domain & SSL certificate if you purchase a 12 month hosting plan!
Get Started with BlueHost


install wordpress

I recommend just asking your hosting provider nicely to install WordPress for you - they usually do it for free!

The DIY install instructions are below:

Installing WordPress is a simple process that takes less than five minutes to complete.

The easiest and quickest way to install WordPress is through Softaculous, a popular auto-installer. It allows you to easily install popular web applications like WordPress with just a few clicks. Good hosting use Softaculous in their control panel.

Simply login to your Control Panel (or cPanel for short) account - your hosting company would have provided this information when you signed up to host your website.

1. Go to your control panel URL. Example:

Login with your username and password.

Look for Softaculous icon or WordPress installer icon. You will find them under Auto Installers section.

  1. Clicking on any of these icons will launch Softaculous auto-installer for WordPress. First you will see an overview of WordPress. You need to click on the Install tab to continue.

Softaculous will now ask you where you want to install WordPress.

Choose HTTP for every situation, except if your are launching your site with ecommerce and processing payments, then choose HTTPS.

It’s up to your personal prefernce if you would like http://www or http:// - It doesn’t matter which one you choose but you will have to remeber it as this will be your proper URL.

After that, you need to choose the domain name where you want to install WordPress. Most users want to install WordPress in their domain name (like In that case, you need to make sure that the ‘In Directory’ field is blank.

Scroll down a little, and you will see the site settings section.

Under this section, first you need to provide a title and description for your WordPress site. Don’t worry you can easily change this later.

Next, you need to choose an admin username, password, and email address.

Make sure that you enter correct email address in the admin email field. This is where WordPress will send notifications and password reset link if you ever forgot your password.

Rest of the options on the screen are optional. You can now click on the install button to run the installer.

Softaculous will run the installer using the settings you provided. You will see a progress bar with installation status. It will take a couple of minutes, do not close the window until the progress bar reaches 100% otherwise this may affect your WordPress installation.

You will see a success message after the installation is finished. It will also show you a link to your website and another link to your WordPress admin area.

To login to your website dashboard place /wp-admin on the end of your domain, for example:

And that’s it, you’ve successfully installed!

install genesis

1. Go to your computer folders and find the zip file you saved to your computer. Unzip the file by right
clicking on the zip file and choosing “Extract All” or “Unzip”.

2. After it’s unzipped you should see the following files:

• Theme (zip file – do not unzip this )
• Genesis ( zip file – do not unzip this )
• Set Up Guide ( PDF format )
• Demo Content

4. Log in to your account and click on “Appearance” then “Themes” on the left hand side of your dashboard.

5. Next click on “Add New” at the top of your page then click on “Upload Theme”. Click on “browse”, find/choose the Genesis zip file you saved to your computer, then click on “open”. Click on “Install Now” then click on “Activate”.

5. If you get a message that says the Genesis Framework needs to be updated,
please go ahead and updated it.

install theme

*IMPORTANT* Please install the Genesis Framework FIRST, BEFORE you install the theme. As Genesis is the parent theme, the child theme will not activate without it.

1. Go to your computer folders and find the zip file you saved to your computer. Unzip the file by right
clicking on the zip file and choosing “Extract All” or “Unzip”.

2. After it’s unzipped you should see the following files:

• Theme (zip file – do not unzip this )
• Genesis ( zip file – do not unzip this )
• Set Up Guide ( PDF format )
• Demo Content

3. Log in to your account and click on “Appearance” then “Themes” on the left hand side of your dashboard.

4. Next click on “Add New” at the top of your page then click on “Upload Theme”.

5. Click on “browse”, find/choose the Theme zip file you saved to your computer, then click on “open”. Click on “Install Now” then click on “Activate”.

WordPress 5.0 update - your options

WordPress 5.0 Update - Your Options

In December 2018, WordPress Version 5.0 was released to the public, introducing a new content editor.

The main difference with this new content editor (which they’ll calling “Gutenberg”) is that it uses ‘blocks’

I understand this can be quite confusing and overwhelming, so I want to make it as easy as possible for you. 

Keep reading to find out more and learn how to easily turn this new editor off!

This update basically means WordPress has decided to create their own Drag & Drop Page Builder.

You Have a Choice!

This is the initial release and although there is a lot of hype, it is definitely no reason to stall your content calendar and rearrange your blog about!

Also, all plugins and themes are not yet compatible with the new block editor … and being the initial release I suspect they will find and fix bugs as they go, after all this is new territory!

For these reasons, and just for simplicity, I recommend holding off the new block editor.

For my blogs and my websites, I won't be using the new block editor anytime soon. 

I appreciate the new ‘Page Builder’ upgrade and options for WordPress users, but I think the original content editor is a lot faster and better suited to publishing  blog posts!

How To Turn Off The New Block Editor

To check which version of WordPress you have, just navigate to Dashboard > Updates


If you HAVEN'T updated to WordPress 5.0 yet

If you haven’t updated to WordPress 5.0 - you can keep using the original content editor just as you always have.

If you HAVE WordPress 5.0 or higher

If you have already updated and are running wordpress 5.0 - you can still choose not to use the new block editor.

Classic Editor plugin

You can choose to use the “Classic Editor” plugin which reverts pages to the original content editor. (Only available once you’ve updated to wordpress 5.0)

Just install the plugin by navigating to Plugins > Add New > search 'Classic Editor' > Install > Activate

Once you've installed the plugin, navigate to Settings > Writing

Configuring the settings like the image above turns the off new block editor and allows you to continue using your content editor as usual.

To Wrap Up

I hope this helps you understand some of the changes to WordPress 5.0. I understand this can be quite confusing and overwhelming, so I want to make it as easy as possible for you - you have a choice whether or not to use the new block editor. For simplicity, I recommend disabling it. Remember it’s your site, it’s your rules, so do what’s best for you! 

Customize Settings

Site settings

Choose Your URL Structure

1. Navigate to “Settings” > “Permalinks”

2. Select “Post Name”

3. Save


Where to access your site settings?


Blog Settings

Your blog settings can be found by navigating to “Settings” > “Reading”



WordPress Customizer Menu

The WordPress customizer menu can be found by navigating to “Appearance” > “Customize”

Theme Options Menu

The theme options menu can be found by navigating to “Appearance” > “Customize” > “Theme Options”

upload demo content (optional)

It’s up to you if you would like to import the theme’s demo content or not. Importing will quickly add all the theme’s sample pages and menus into your site. This can be helpful in customizing your theme for the first time and is recommended for fresh installs as it will introduce new content into an existing site.

IMPORTANT Please make sure to install all recommended plugins as well as making sure your theme and Genesis are updated to the latest version.

1. Go to Appearance > Import Demo Data

2. Click on the button that says Import Demo Data. Make sure all recommended plugins are installed and activated before beginning the import in order to capture all settings.

3. Your demo content is now installed!


If you receive failed to import errors, you can continue setting up your theme. These errors are only dummy content that didn’t import (example posts and pictures) and are not necessary to continue setting up your theme.

fit existing images correctly

If your blog is new and you haven’t added images to your blog yet then you can skip this step. If you are an established blogger and have many images/post on your blog then you may need to follow these steps.

Take a look at your blog and see if your images look okay or are they stretched? Gotten small? If they are then you’ll need to install and run the plugin called “Regenerate Thumbnails“. Why? Every blog design is different and the widths of the post areas will be different sizes. The blog design you were using before may have had a smaller/wider post area.

1. Go do your WordPress dashboard and click on Plugins. Next click on “Add New” at the top then type in Regenerate Thumbnails in the search area. Install it then activate it.

2. Next go to “Tools” then click on “Regen. Thumbnails”. This is where you can run it. If you have a lot of images then it may take a while for the plugin do it’s magic.

choose your layout

What is “Page Layout”? Page Layout is how your posts and sidebars are displayed.

1. From your WordPress dashboard click on “Genesis” then “Theme Settings”.

2. Next look for “Default Layout” and click on the layout you want to use.

3. Click “Save Settings” at the top of the page.

post display

You have the option in your blog to display the full blog post content or just an except of the post with a read more link.

To display post excepts and a read more link:

1. Navigate to “Appearance” > “Customize”

2. Select “Theme Settings” then select “Content Archives”

Please Note* In order for an image to appear, you will need to have a featured image selected for each post and tick the ‘display featured image’ box as shown below.


To create your menus:

1. Navigate to “Appearance” then > “Menus”

2. Name your menu something like “primary navigation”

3. Check the boxes of the pages you wish to add to the menu.

4. To create a sub-menu, simply drag a link slightly over to the right underneath the parent link.

5. Make sure the pages are in the order you wish.

6. Click the “create menu” button at the bottom to finally create the menu.

7. Check the box at the bottom that says “primary navigation menu” to set this menu in the top menu location.
And select “secondary navigation menu” to enable the menu to scroll with the page.

8. Save

You can also create more menus as footer menus which we will set up later on.

Contact form

If you uploaded the demo content, your form is ready to go - just follow the below steps to add the finishing touches!

Navigate to “Contact” then “Contact Form.” Click "Mail" to verify your 'To' and 'From' email address  settings are correct as follows:

To - your preferred email address eg,

From - [your-name] <>


It's always a good idea to run a test contact form and check you receive it in your inbox!

Adding A Form From Scratch

1. If you haven’t yet, install the Plugin “Contact Form 7."  Navigate to “Contact” then “Contact Forms”

2. Here you can create multiple forms. Click “Add New” to create a form.

3. Click on the attributes (eg. name, email, message) to display that attribute in the form.

4. Save the form.

5. Check your 'sender' settings by clicking on "Mail." Verify your sender's settings as follows:

To - your preferred email address eg,

From - [your-name] <>

Subject - [your-subject]

Message Body -

From [your-name]

Message [your-message]

Contact Info [email]

6. Save.

7. Copy the shortcode which looks something like this: [contact-form-7 id=”1234” title=”Contact form 1”] And paste the shortcode wherever you’d like the form to appear, such as your contact page.

For further information, please refer to the publishers own documentation.

Brand Your Blog

site title

1. After you are logged into your WordPress dashboard click on “Appearance” then “Customize”.

2. Here you can add your site title and optional tag line.

You can also add a favicon (site icon) if you wish. I’ve included a ‘heart-favicon’ in your web design kit that you can use for this.

3. Save.

If you wish to upload a logo or custom header, you can do this in the next step.

logo template

Adding a logo is optional. Your theme will still work without adding a logo by using the Site title’s default styling.

As a bonus, I’ve included the Photoshop logo template used in the demo in your design kit.
The logo template file comes with 3 logo options as shown below:

The logo file can be found within your Design Kit labelled ‘Siena Style Logo Template.psd”

To edit the logo template, you’ll need any version of Adobe Photoshop installed on a PC or Mac.
If you don’t already have Photoshop, you can download a 30 day free trial here while you edit the file.

You can find the instructions for editing the logo template here.

upload logo / header

This is optional. Your template will still work without adding a logo/header image.

1. Navigate to “Appearance” then “Customize”.

2. Next click on “Header Image” then “Add New Image”

3. Upload your header image or choose it from the images already on your blog. Then click on “Select and Crop”

4. The next screen at the bottom click “skip cropping”

5. If the preview on the right looks good to you, click “Save & Publish” then view your blog.

choose your colors

1. Navigate to “Appearance” > “Customize” >”Color Scheme”

2. Here you can choose your own custom colors.  Preview it on the right. To use the demo’s colours, just click “Select Color” > “Default”

3. Once your happy with the colors click on “Save & Publish” at the top.


The theme’s demo colors are as follows:

Site Title: Black #000000

Navigation Link: Black #000000

Nav Link Hover: Pink #ffcce6

Body Text: Black #000000

Link: Tan #d1aa9d

Link (Hover): Pink #ffcce6

Post Header: Tan #d1aa9d

Widget Header: Tan #d1aa9d


create your welcome image

1. Go to and click on ‘Edit’ at the top of the screen. Choose the picture you would like to turn into a circle.

2. Click on ‘Resize’ on the left (near the bottom of the options). Change the first number to 250 (this is the size we use in our demos). Then tick ‘Keep Proportions’ and ‘Apply’.

3. Next click on ‘Frames’ (on left hand side – looks like an actual picture frame). Then click on ‘Shape Cutouts’.

4. Choose the Circle (or any other shape!) then click and drag the circle where you would like it. Then tick ‘Transparent Background’ and ‘Apply’.

If your starting image was rectangle and threre’s now a lot of clipboard showing, I’d recommend cropping the image – this will make sure there’s no extra white space when you upload it to your sidebar.

Click on ‘Basic Edits’ (right at the top) and click ‘Crop.’ Click and drag the crop tool so the image is nice and centred. Then click ‘Apply’

You’ve created your circle blog pic! Now you’re ready to download it.

5. Click ‘Save’ at the very top to save it to your computer. Keep the file as a PNG (so you’ll have a transparent background) and click ‘Save to my computer’

upload your welcome image

1. Navigate to “Appearances” > “Widgets”

2. Find the “Text” widget on the left and drag it into the “Primary Sidebar”

3. Click “Add Media” and upload your welcome image then select insert. To center align the image, click the image and select the center align icon.

4. Next you can write your welcome text underneith.

5. Save the widget

share buttons

You’ll first need to install the plugin called “Jetpack by”

Follow the steps below:

1. From the dashboard navigate to > “Plugins” > “Add New”

2. On the right side where it says “Search Plugins” type in ‘Jetpack by’. Find the plugin then click on “Install Now”. Once it’s uploaded, click on “Activate Plugin”.

3. You’ll be asked to create a account and/or login if you already have a account (this is different than your account).

4. After your account is created and you are logged in, go to “Settings” > “Sharing”

5. Click the social channel you’d like to offer sharing for and drag it below under “Enabled Services”


The demos settings are as follows:

Button Style: Icon + Text

Sharing Label: SHARE

Show Buttons On: Posts

5. Save!

Important* Jetpack offers a general mobile responsive version. If this is activated it will remove your themes mobile responsive design. After you install the Jetpack plugin please go to “Jetpack” then “Settings” and check to see if the “Mobile Theme” is deactivated. It must be deactivated in order for your new theme design to show on mobile devices.


Set up your widgets

What’s a widget? A WordPress Widget is a small block that performs a specific function and were originally created to provide a simple and easy-to-use way of giving design and structure control of a WordPress theme to the customer.

But if you don’t wish to display anything in that particular area, just leave that widget area blank and nothing will apear there. 

With that being said, the quickest easiest way to get set up quickly is to import the demo’s widgets!

1. With all your recommended plugins installed, navigate to “Plugins” > “Add New”

2. Search for “Widget Importer & Exporter” and Install and activate the plugin

3. Navigate to “Tools” > “Widget Importer & Exporter” and click “Choose File”

4. Select the file “siena-style-widgets.wie” from within your design kit and press the “Import Widgets” button!

call to action boxes

The home page Call To Action links are the following clickable boxes and buttons:

Please note* The first widget will display the left box, the second widget will display the middle box, and the third widget will display the right link box.

Then in the Genesis Featured Page widget areas, select the settings as follows:

2. Important* Make sure you have set the featured image you’d like to display for that page.

To do this; navigate to “Pages” > select the page title and upload a featured image for that page. Save.

related posts

1. Navigate to “Appearances” > “Widgets”

2. If you haven’t already, drag the “Genesis – Features Posts” to the “After Entry” widget.

3. Configure the settings like the image below.

4. Save


blog categories

If you wish, here's how to set up  a dedicated "blog categories" page like the demo:

1. Navigate to "Pages" > "Add New"

2. Give your page a title (we called ours blog categories)

3. Under the "page attributes" section, assign the page to the "categories" template.

4. Click "publish"

5. Navigate to Appearances" > "Widgets"

6. If you haven't already, drag the "Genesis - Featured Posts" to the "Category Page" widget

7. Configure the settings like the image below.

8. You can add as many of the Genesis – Featured Posts widgets to this section as you want, just give each one a different name and select a different category for each one. All other settings are the same.

9. Save!


instagram gallery

First Steps

1. To create your instagram gallery, go to the Light Widget website:

2. You'll be prompted to login to your instagram account

3. Asjust the settings as you like OR to recreate the demo's settings:

Type of widget: Grid
Number of columns: 8
Number of rows: 1
Image hover effect: None
Padding: 0
Image format: Square

3. After you have previewed how it would look, click the "Get Code" button and copy the code.

Next Steps

1. From your WordPress dashboard, navigate to "Appearances" > "Widgets"

2. From available widgets, drag the "Custom HTML" widget to the "Instagram" widget.

*Depending on your theme, you may have multiple instagram locations, just follow the steps to set up each widget area individually.

3. Paste the code.

4. Save!

Social Channels

1. Navigate to “Appearance” then “Widgets”

2. From “Available Widgets” drag the “Simple Social Icons” to the “Nav Social Menu” widget area, and to the “Footer Social Icons” widget area. 

3. Configure your settings like the image below and be sure to add any social URL’s you’d like to display! 



*If you have chosen a background menu color in the WP Customizer, make sure to add the same background color here to!


5. Save!


Email Opt-in

Get Started

Please Note* In order to use the email opt-in function, you will need to create an account with an email marketing provider.

Creating an email list (even if your blog or brand has just launched) is a really important step! In fact it's the #1 tip you hear successful blogger's say they wish they had started from day 1! 

If you don't already have an email marketing provider, I recommend Mailchimp (free) or ConvertKit (premium)

MailChimp is a one of the most popular email marketing software - It’s free to get started building a list for up to 2000 subscribers. As your list grows, they offer either pay per email credits or monthly plans.
Get started with MailChimp

ConvertKit is in my opinion the best email marketing software designed for bloggers. It has a beautiful intuitive interface, allows for unlimited email sending and has all the features you could possibly need!
Sign Up for ConvertKit

Even if you don't plan on sending out any newseletters yet, you can and should sign up by signing up for a free account and letting your list build up in the background for when you want it to leverage it (and there will be a time you will want to!)

mailchimp set up

1. If you haven't already, install the plugin "Genesis eNews Extended"

2. Drag the widget "Genesis eNews Extended" to the Primary Sidebar widget (and again to the Newsletter widget if your theme has this area)

3. Log into your Mailchimp account and go to "Lists" > "Signup Forms" > "Embedded Forms"

4. Copy/Paste the code into a separate text editor, such as 'TextEdit' (Mac) or 'Notepad' (Windows)

There’s a snippet of this code that we need that is about 9 lines down and looks like this:

<form action="//;id=17b764e2e8" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate>

6. Copy/Paste the pink highlighted portion of the code into the ‘Form Action’ field of the widget


My pink highlighted portion of the code is the following:


Add Your Form Feilds
To add a ‘First Name’ field, type ‘FNAME'

To add a 'Last Name' feild, type 'LNAME'

To add an ‘E-Mail Address’ field, type ‘EMAIL’

*If using the full-width newsletter widget, be sure to add the last name feild to the to display the sign up form nicely centered!

7. Save!

Now your email opt-in is configured, all new subscribers' email addresses will get pushed to your subscriber list!

Convertkit set up

1. If you haven't already, install the plugin "Genesis eNews Extended"

2. Drag the widget "Genesis eNews Extended" to the Primary Sidebar widget (and again to the Newsletter widget if your theme has this area)

3. Log into your ConvertKit account and go to "Forms" then either create a form or choose an existing form.

4. Click "View"
Your form will open in a new window. Copy the URL. For example my form url is


5. Copy/Paste the URL into the ‘Form Action’ field of the widget and add /subscribe.html the to the end of your url.

Copied URL:

Form Action:

Add Your Form Feilds 

To add a ‘First Name’ field, type ‘first_name'

To add a 'Last Name' feild, type 'last_name'

To add an ‘E-Mail Address’ field, type ‘email’

*If using the full-width newsletter widget, be sure to add the last name feild to the to display the sign up form nicely centered!

7. Save!

Now your email opt-in is configured, all new subscribers' email addresses will get pushed to your subscriber list!

set up with another email service

The Genesis enews extended plugin supports a number of email services including MailChimp, Convertkit,  Aweber, Constant Contact and Mad Mimi.

Configuration depends on the service you are using, so be sure to check out the plugin author’s tutorials here.​

Ecommerce Compatible

selling products?

This theme has been built to be Woocommerce compatible – allowing you to so you to sell unlimited digital and or physical products to your audience!

If you wish to integrate eCommerce:

1. Please install and activate the free plugin "Woocommerce"
(For step by step instructions of how to install a plugin, please see “3. Install Plugins” above)

3. Woocommerce will guide you through its setup popup to configure your online store.


faqs + where to find help


Having trouble Downloading your Theme Files

See the Frequently Answered Questions

Browse my Tutorial Posts on the Blog


Have another question?

Please see the Help Center as you’ll most likely find your answer there instantly.


Theme Support

All Web Design Kits have been created for you to DIY on your own, so along with your theme you'll also receive acess to my set up tutorials, the help center and support for bug fixes.

Kindly note, theme customizations that are beyond the demo, and/or general WordPress advice are beyond the scope of our theme support.

It’s for this reason I created my course Womens Wicked WordPress which teaches you how to confidently manage, edit and update your site yourself. It’s like I’m sitting right with you, guiding through Your Site, teaching you empowering skills (and all my tricks + tips) easily and quickly!


Install Service

If you'd like help setting up your theme, I offer a deluxe install service where I will personally install your theme and set up your site like the demo.


affiliate program

Start Monetizing Your Online Presence Immediately By Sharing Our Products

Add your custom links to your blog or website (or instagram, youtube channel, email newsletter – or anywhere online) and earn 40% commission for every sale on you refer!

Find Out More and Join Our Program

womens wicked wordpress


You girls have been voicing your WordPress struggles…

After helping thousands of women start their own site with my Web Design Kits, I kept hearing the same WordPress struggles and frustrations again and again.

“They claim that WordPress is so user friendly, yet I was anything but friendly while trying, for days and days.”

“I want to start my online business, but I literally have no tech skills and no idea where to start.”

“I don’t even know how to edit and update my own site”

And I’ve been listening 😉

I studyed the pain points, compiled the specific frustrations, brainstormed awesome features you might not even know about, and noted how I managed my own websites, and what I did differently - So that I could empower You to easily and confidently manage, edit and update Your Site, Yourself

The result?

Womens Wicked WordPress

Empowering WordPress Skills To Take You From Clueless To Clever

I created this course as the solution to these pain points, providing Clarity and Confidence

It’s like I’m sitting right with you, guiding through Your Site, teaching you empowering skills easily and quickly (plus all my tips + tricks!)

To Feel Clarity
By building a strong and secure foundation and optimizing your site for growth

To Feel Confident
By understanding how your site works and easily managing, editing and updating your site yourself

To Feel Clever
By quickly implementing new features yourself as your site and brand evolves

✨ Head this way to learn more about Womens Wicked WordPress

After completing the course you’ll understand how your site actually works and confidently use it to your advantage. No more letting the tech side limit your potential or prevent you from growing your blog or business!

wordpress for women course

All the skills needed to confidently manage your WordPress website, designed for bloggers & female entrepreneurs


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